PISANG LELEH THE FIRST MILLENNIAL INNOVATION BANANA-FLAVORED-SNACK IN PURWOKERTO

PISANG LELEH THE FIRST MILLENNIAL INNOVATION BANANA-FLAVORED-SNACK IN PURWOKERTO


Pisang Leleh's Profile

Pisang Leleh was first established in 2014 by Aji Wicaksono and Angkit Oktovani, with its way of sale through a sales cart near Mafaza building. The name “Pisang Leleh” indicates the product has a melted filling. The owner then decided to open up a shop to continue and expand his business. The shop is located on Kampus Street No 18, Brubahan, Grendeng, North Purwokerto District. With opening hours from 8:00 A.M. until 9:00 P.M. The phone number is 0858-7652-4761. Pisang Leleh hired around 20 employees and divided the task as the seller and the cook. 


Pisang Leleh's Products

The product varies between fried, baked, crispy, rolls, and nuggets bananas. There are multiple choices of flavor, such as chocolate, cheese, chocolate & cheese, vanilla, matcha (green tea), choco berry, tiramisu, cappuccino, taro, and Ludes (spicy). They also have STRUPAK (Strudel Ngapak), and black sticky rice porridge. There are free toppings for the roll bananas, such as Cheese, Peanut, Red Velvet, Milo, and Oreo. 


Strengths of Pisang Leleh

Pisang Leleh succeeded to become the pioneer of the first chocolate-banana-snack in Purwokerto by offering various flavors in its menu. This makes Pisang Leleh well known in advance by the people of Purwokerto as the first chocolate banana snack producer.

Another strength possessed by Pisang Leleh is their strategic location with the campus and street food centers, so Pisang Leleh has quite a few hits and is well-known among millennials and students, especially Unsoed students. In addition, the Pisang Leleh product, which is a healthy snack, can also be enjoyed by all ages, from children to adults. The price is quite affordable and the menu that provides many variants is also one of the added values ​​of Pisang Leleh to attract customers from all walks of life.

Pisang Leleh is also successful in creating innovations in its products. Starting from the taste innovations that are launched every 3 months, to the innovations in the cooking techniques used in the manufacture of their products. For flavor variants, Pisang Leleh has more than 12 flavors to choose from according to the buyers. Apart from being fried, Pisang Leleh also provides Baked Leleh Banana products which are served the same as kebabs. This makes the product texture less dry and oil-free, making it healthier to eat. The packaging used by Pisang Meleh can also be the strength of this MSME. With a packaging shaped like a popcorn and designed to be easy to carry, it becomes an additional attraction for customers.


Production Process

The process of producing Pisang Leleh is slightly the same as that of chocolate bananas. The process starts from the preparation of the necessary ingredients such as bananas which are the raw material, filling, and spring rolls as the output of Pisang Leleh. Then, the banana is cut into pieces to make it easier to eat and put into the spring roll skin. After that, the spring roll skin is filled with bananas and stuffed with various flavors, then folded. Because the techniques used in cooking the products are different, so to make the product different, baked melted bananas are folded to form a rectangle, while for fried products it is folded to form a square. Then the semi-finished melted bananas can be cooked after the customer orders, so the product can be eaten while it is still warm and the filling melts in the mouth.


Packaging Process

Banana sticks can be eaten directly, or packed in a bag as well. Its capacity for banana sticks and roll is only 10 sticks per box. Another specialty is the different styles of eating fried bananas. This mini-sized spring roll peel fried banana is packed in a style that young people like. Ajie Wicaksono AT (23) and Angkit Oktovani (28) as the owners, designed a special box similar to popcorn packaging that is 20 cm high, containing 15 pieces of Pisang Leleh. Although there are quite a lot of contents, this box can be closed and carried. Very practical. The cool thing is that they set the purchase of bonuses. For the purchase of 10 pieces of Pisang Leleh will be given an additional one chocolate banana.


Marketing and promotion process

For marketing, Pisang Leleh products can serve online orders as well as services directly to the store. In the future, Pisang Leleh will continue to strive to open new outlets, especially in Purwokerto area or other big cities to reach many customers from various regions. Pisang Leleh also strive to launch new products every 3 months as a development of innovative Pisang Leleh products

The way for Pisang Leleh to continue operating its business in this pandemic era is to aggressively carry out online ordering and through digital marketing with social media management because nowadays it is easier to reach more consumers. For those who enjoy Pisang Leleh is 80 percent of millennials, 20 percent of non-millennials such as parents and children. Pisang Leleh is a healthy food that can be enjoyed by all people. Not to mention the affordable price and various flavors that are appetizing. For its promotion through instagram, tiktok, and facebook also each account names Instagram @pisang_leleh, Tiktok @pisanglelehindonesia and Facebook @Pisang Leleh.


Delivery process

For ordering or purchasing, Pisang Leleh products can serve online orders or purchases directly to outlets. Meanwhile, online orders can be ordered through GoFood, GrabFood, and ShopeeFood.


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