The FIRST semi-modern retail store in Kembaran

 
                                      RETAIL STORE " ZULFA" INTERVIEW REPORT



Toko Zulfa  is one of the retail stores located in District Kembaran of Purwodadi Village, located in Banyumas Regency. They have meaningful slogans that make their existence full of consideration and hardwork. Their Slogan was : "belanja hemat, lebih dekat"  This means that providing the best price to consumers and local residents does not require them to travel far to town for just buying their daily necessities.



Zulfa store has manage to have bond relationship with few brands and supplier, for more detail, this information will be divided into 2 kind :

  1. The store had engaged with a few big suppliers for their own branding.
  2. The store was also engaged with a few small suppliers for promoting this local SMES.

Zulfa's strength is greater than others' retail and will be considered into 3 strengths.

  1. Be the first. Zulfa's are surrounded by four to five suburbs. And Zulfa was the first to have a retail modern in this location that had been considered far from town.
  2. Be the best. Providing customers with competitive prices from other stores. Aside from the price, Zulfa's trying to provide great hospitality to customers from the other stores. This hospitality includes the help and care of the staff, the comfort of the store, and the product replacement that is supposed to meet the customer's needs.
  3. Be different. In general, retail stores have never provided their customers with an air conditioner, aside from modern minimarkets. For the sake of comfort, in the future Zulfa consider themselves to provide alternative way for the store for an air conditioner and enough parking space demand.

 

On the strength section, it has been stated that the Zulfa store offers Cash on Delivery by online booking via Whatsapp. The store’s staff will deliver the inventories to the customer’s house and make their payment available for transfer and COD. This delivery service will be provided for free if the customer’s house is nearby and they are a member of the Zulfa store.




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