Pisang Leleh : The Modern of Chocolate Bananas?

 Pisang Leleh : The Modern of Chocolate Bananas?

“Pisang Leleh” is one of the SME around Jenderal Soedirman Univerity. This SME was founded at 2014, started with the experience of the owner who was regularly receiving both enterpreneurial and business incubators. In 2014, he was trying to make a product like “Kebab”, and shared his experiment product with his friends and their response was really positive, they simply loved it. “Pisang Leleh” is an innovative product of Piscok, which is usually only fried with a variant of chocolate and cheese. The product is trying to present itself with the new shade of “Pisang Leleh”, with 10 to 15 flavors to offer. Many variations of the menu offered are baked “Pisang Leleh” and fried “Pisang Leleh”, the most desirable flavors are swiss choco, choco cheese, and matcha.

The process of making “Pisang Leleh” is almost the same as the process of making chocolate bananas in general. The first step is to cut the banana into dice or it can be lengthwise, then prepare the spring roll skin on a cutting board and then put the bananas with chocolate bars, cheese, or matcha powder. “Pisang Leleh” can be fried in oil until they turn brown. Besides being fried, “Pisang Leleh” can also be baked in the oven to make it healthier. The packaging for “Pisang Leleh” that is ready to serve is made of paper and designed with the addition of a banana image, which is the main ingredient for making “Pisang Leleh”, while for frozen food “Pisang Leleh”, the packaging used is a rectangular packaging made of plastic. The target market for this business is students and young people aged 17-30 years. Product shipments have reached out of town, mostly in Jabodetabek and West Java, where many alumni of Jenderal Sudirman University live there. You can order them directly from the store nearby, or you can contact them via WhatsApp on +62 882-2882-2518 and they will make your order. You can also order them from your smartphone via online food ordering platform, such as GOFOOD, GRABFOOD, and SHOPEEFOOD. 

In 2020, this business were impacted by pandemic and experience a decline of up to 90% and also the turnover which normally reaches 3,500,000 - 5,000,000 drops to 300,000 in a day. In 2021, the business starting to crawling up with some improvements but the decline is still at 40% rate. Before the pandemic, the plan was to create 1000 branches throughout Indonesia, but because of the pandemic the plan failed. Finally started rescheduling, rearranging, and the target this year is to have 100 branches. There are targets and goals to be achieved, there is a vision and mission, which ultimately makes this business survive and continue to rise. Now the turnover of this business at the Purwokerto outlet is in the range of 1,500,000 – 2,200,000.