Bubur Bakar Artamara


Bubur Bakar Artamara

written by group 11



              The new sensation of eating chicken porridge with a unique presentation. Bubur Bakar Artamara appeared as a new way to enjoy chicken porridge. As the name suggests, this porridge goes through a combustion process first before being served to customers. The wood for the fire is also unique, requiring teak wood as charcoal, of course, with the composition of the lower charcoal using ordinary wood and the upper charcoal using teak wood, it is alleged that this aims to reduce the smell of sangit from the smell of fire in the combustion process and reduce the smoke produced. In Purwokerto, this outlet is the third branch after the one in Tegal, while the first branch is in Cirebon.    

The Artamara's outlet in Purwokerto is located on Jl. Prof. Dr. Suharso, Arcawinangun, East Purwokerto district, Banyumas Regency, Central Java. They open the outlet every Monday until Wednesday and Saturday until Sunday from 6.00 to 10.00 am and open again in the afternoon from 4.00 pm to 8.00 pm 

The media used in marketing Bubur Bakar Artamara in Purwokerto uses brochures and online media such as Instagram at @BuburBakarArtamara.PWT. According to the owner of the Artamara outlet in Purwokerto, Mrs. Luciana Wuri, the reason she opened this Artamara branch in Purwokerto is that the appearance of this grilled porridge is uniquely served using clay pots and then burned on charcoal for about 10 minutes. This is something that has never been found in this kind of presentation in Purwokerto. and the taste is good by using a special sauce, namely Mongolian sauce with a sweet savoury taste.  

 


There are 3 kinds of grilled porridge menu offered, including of chicken grilled porridge, cakalang grilled porridge, and beef ribs grilled porridge served with toppings like cakwe, soybeans, leeks, fried onions, and corn. The selection of corn toppings in grilled porridge is a characteristic of this food because chicken porridge in general usually only uses cakwe and beans toppings. With prices ranging from Rp15,000 to Rp20,000. And by only adding Rp5,000 to Rp12,000, customers can choose a variety of other toppings such as pitan eggs, ampela ati, spicy wings, chicken sausages, and chicken eggs with a maturity that can be requested.  

During this month of Ramadan, the average sales of grilled porridge are only around 10 clay pots, because Indonesians generally consume porridge in the morning while this grilled porridge starts to open at 4.00 pm in the month of Ramadan so that sales decrease. As for the day usually, this grilled porridge can sell 20-30 clay pots every day. This grilled porridge in Purwokerto was established on September 4, 2021, and is quite new and unique so not many people know the presence of this grilled porridge.
















Location: H7M2+3PH, Jl. Prof. Dr. Suharso, Arcawinangun, Kec. Purwokerto Tim., Kabupaten Banyumas, Jawa Tengah 53113, Indonesia

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